Friday, November 19, 2010

Michigan Wolverine Logo

The Michigan wolverine logo is one of the most storied logos in college football history.  The original logo used two basic colors from yellow and blue.  The logo we see on the side of the helmets today uses a different blue and yellow.

The "M" is associated only with the University of Michigan.  The only other letter that gets close to popularity is the "W," which is associated with Wisconsin.

The key to the success of this logo has been in the simplicity along with the strong choose in colors.  The Michigan Wolverine logo contributes to 100s of millions in dollars of sales of products emblazed with the M logo.

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