Thursday, December 30, 2010

Frosted Flakes Logo

Frosted Flakes is a cereal owned by the Kellogg’s company. The cereal is made up of corn flakes that are frosted with sugar.  Unfortunately the name of the cereal “Frosted Flakes” cannot be trademarked so when marketing this product they always remember to say or put down “Kellogg’s Frosted Flakes”. Since their name is not trademarked Kellogg’s relies heavily on the logo design and cereal mascot.

The Frosted Flakes logo is featured on all their cereal boxes and hasn’t changed too drastically over the years. The most recognizable thing about this cereal is the cartoon tiger. The tiger is mostly seen pointing his right arm into the air with his index finger extended. Next to the tiger is the famous quote “They’re GR-R-Reat!” he always says in TV commercials. Above the tiger is the Frosted Flakes text in a embossed blue and white design. This text also has a white outer glow to it.

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