Tuesday, December 21, 2010

IBM WebSphere logo

IBM has created several products and marketing campaigns over the years. So it comes as no surprise to know when creating a logo that will be one of their featured products it should be neat, recognizable, and marketable.

This IBM WebSphere logo can be seen on a number of IBM’s software products. The brand name “WebSphere” is in white text in a light purple rectangle. Next to that is the text free standing by itself not inside any shape in black text that reads “Software”. This logo is almost always underneath or right next to the IBM logo. This is something that will benefit their company in the long haul. By doing this IBM will have another brand to market, or sell to another company at a valuable price.

The IBM Company has built a reputation of being a professional technological corporation. Therefore the WebSphere logo compliments this IBM’s theme quite nicely.

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