Wednesday, December 8, 2010

IEC Standards Logo

Advanced and professional companies require particular elements in their logo. So the IEC Standards logo this applies especially. The company was founded in 1906 and has since provided long history of service to the industry. IEC stands for International Electrotechnical Commission and leads the global organizations that prepare and publishes international standards for every electrical, electronic and related technology.

The logo is in a blue background, which is used throughout the color scheme of their whole company’s website and other things where their logo is present. The text of the letters I, E, and C are in a simple sans-serif font. This basically means there are no “serifs” at the end of each letters point. It’s a practice used by almost every technological business since serif fonts have an older feel to them. Technology based companies are not trying to be classic, they are trying to be modern. Then to make the logo unique they added three underlines underneath the letters as well as a dot at the end.

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