Monday, December 13, 2010

Wolf Head Logo

The Wolf Head logo is a red almost frightening logo based on the sharpness the teeth in the wolf’s head were drawn. Also the fact that the logo is either bright red or black based on the background they use only adds to their brands intensity. Its ears are sharp curved triangles which best tell us it is a wolf. Next to the symbol is the Text that reads their company name in a serif font. Their tagline “Run with the Wolf” underneath the logo helps convey to the consumer this is what your vehicle can run like. This logo is found on all their products on either black, white, red, or gold backgrounds.

This is a company that specializes in motor oil and apparently uses the outdoors and or hunting look to help sell their product. This company knows what it is doing; they have been in business since 1879 and continually met or exceeded the industry standards.

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