What do you expect when you order your logo design ?
Considering that in human cognition visual processing is the most important channel for gathering new information, it is no wonder companies spend thousands, if not millions of dollars for the right logo. A logo is like a compressed story of your company ... backed by a promise. When designing your logo keep the following in mind: What do you want your customers to expect and feel when they see your logo?
Start by Looking in Your Fridge
To start thinking about an appropriate logo for your company, look at some well known corporate logos. Open up your fridge and start examining your yogurt, mustard, beer, and anything else hidden deep in back. What makes some logos stand out more than others? Next, head down to your local supermarket with a sketch pad or digital camera. Once again look for those logos that stand out. After that, check out your yellow pages for companies similar to the one you wish to start.